Coming up with the best SEO strategy

Search engine positioning is certainly an art: knowing how to combine all the variables Google takes into account for ranking websites is a somewhat complex task. Search Engine Optimization strategies are often characterized by the ongoing monitoring of both the own website and those considered as competitors. At Blogzuola we have previously addressed the importance of harnessing the existent Search Engine Optimization tools for coming up with a more accurate strategy regarding a site’s online positioning; this post will go into detail, and readers will find in a more succinct way a summary of the SEO tools that have proven to be effective for managing search engine optimization strategies during 2017.

Google AdWords: Keywords tool

 

Those who have previously dwelled in the SEO world might have already understood the magnificence of keywords: these are essential when it comes to coming up with any SEO strategy. This tool, developed by Google, allows users to see whether a specific keyword is related to a given online search. This tool allows its users to realize the most relevant keywords for coming up with a strategy so they can improve their online positioning in any given search engine. Keywords entail a vital tool for its users to realize what terminology they should use in accordance with their sector so they can use the most relevant ones, making their campaigns more accurate and effective.

Google Alerts

 

This is another one of Google’s best creations. This tool enables its users to monitor the appearance of new terms across the Internet. Should a new word appears, the user receives an E-Mail with the notification. This becomes important and useful for those who are constantly craving for new information regarding their sectors; Google Alerts also allows its users to see whether their competitors and even whether their names and brands —or anything related to them— have been mentioned online. As mentioned in older posts, obtaining links is something mandatory in every SEO campaign or strategy, and what better way to do so than by using Google Alerts to look up for natural links. Also, while at it, users can have the tool tell them what sites have been increasingly becoming more important depending on the content they have been mentioning.

Google Analytics

 

As with Google AdWords and Google Alerts, Google Analytics is one of Google’s most useful tools for developing and managing any search engine strategy. This tool provides the user with information regarding their site and their online activity in general. It pretty much analyzes everything, and since its inception, Google Analytics has never ceased to be mandatory, which is why it will surely be one of the best and most reliable tools.

Google Webmaster Tools

 

This tool (again, from Google) might spare its users a serious concern regarding the possible mistakes affecting the effectiveness of the campaigns. Google Webmaster has the power to analyze a given website and notify what kind of mistakes are the ones responsible for the site’s poor performance; the tool is capable of analyzing the configuration of the sitemap, the links which point to the site, malware presence, etc. Given the rapid evolution of the digital world.

Image courtesy of SEO at Flickr.com

Open Site Explorer

 

This tool analyzes both the site and the competitor site’s links —or any other site’s, in reality—. Besides, its use is pretty much straightforward, and the resulting data is easy to analyze. The tool provides the user with the incoming links while mentioning the both the anchor text and the anchor text’s nature —whether it is an image, a banner, etc.—.

Ahrefs

 

Ahrefs is an useful tool for monitoring links. Similar to the previous one, this tool analyzes both the links pointing to the user’s site and those pointing to any given URL. Ahrefs also shows whether a site has gained or lost links, as well as the overall valuation. It allows user to check up to five different URLs, which is why users have to assess carefully what information they are looking for so they do not get pointed in the wrong direction.

Sistrix

 

Sistrix allows users to perform a complete analysis of the SEO campaign. Besides, it also provides the user with vital and crucial information regarding links, what keywords seem to be a better choice for a specific site, etc. Sistrix also features the capability of assessing the site’s performance and detecting what errors and mistakes are the ones responsible for harming the site’s position in any given search engine.